Video Editing for Business and Companies
Animated explainer videos make concepts and products easy to understand. For example, animated infographic videos deftly condense tons of information, and animated adverts can give your product or service a unique personality.
These are just some of the ways you can use animation in marketing design to increase brand awareness and customer uptake.
In this post, we’ll explain why animated videos should be part of your marketing strategy and give you some pearls of wisdom on how you can create your own animated videos and take over the world.Â
Okay, maybe you won’t take over the world. But your marketing is going to be top-notch. So, let’s dive in.
Graphic designers tend to make static marketing assets for ads, social media, product announcements, etc.
Let’s look at a few of the main reasons you should bring animation into your video marketing strategy:
Animated marketing videos are affordable
Video production can be costly. Even for a short commercial, you’ll need camera operators, crew, and actors, and then there are post-production costs like video editing.
The expenses can balloon quite easily, not to mention the possibility of reshoots if things don’t go as planned. Using vector animation software like Linearity Move or Toon Boom Harmony, you can produce professional marketing videos at a fraction of the cost.
Animated marketing videos work for most platforms
One of the greatest characteristics of animation is its versatility. You can use it to make persuasive product explainer videos, compelling infographic-heavy social posts, and buzz-worthy product announcements.
Do you want your video to be set in deep space? Do you want talking animals to take potential customers through a product demo? Or perhaps you want your prospects to go on an underwater journey with your brand? All of this is possible when you use animation.
Animated marketing videos are attention-grabbing
Capturing and holding the attention of people and potential customers is the aim of the game when it comes to your video marketing strategy, and custom-made animated videos are a great way of doing this.
People are visual creatures. We’re naturally more drawn to moving images than static ones. When you’re scrolling through your social media feed, a colorful animation will grab your attention and entice you to linger before scrolling on.
We also process visual content much faster than static text, and animated video marketing helps you convey your brand messages more effectively.
Animated marketing videos are excellent for branding
Marketing videos can build and reinforce your brand. Using your brand’s logo, color palette, fonts, and text styles will reflect the personality of your company.
Animating your designs is a fun and punchy approach to help people form a positive association with your brand. You can also explore creating your own character animations and animated assets that distinguish your brand from others.
By embedding animated videos on your website, you’re also likely to increase the average time visitors spend on your site, which can positively affect your search engine rankings. In this sense, animated videos can boost your search engine optimization (SEO) efforts.
Animated marketing video examples
By now, we’ve talked enough about how great animated marketing videos are. Let’s look at a few stellar examples that live up to the hype we’ve created.
Headspace: Say hello to Headspace
Explainer videos are one of the best use cases for animation, and this example from Headspace shows just what you can achieve in under two minutes.Â
It uses 2D animation to help the viewer understand how the meditation app works.Â
The cute and quirky characters and the pastel color scheme are all on brand, and the video feels engaging yet informative.
Google: Google Drive
Animated videos have the power to turn complex ideas into easy-to-understand concepts, and Google’s video is a perfect example of that.Â
It uses 3D animation to visualize how Google Drive works and how different types of files can be shared and organized.Â
The distinctive Google colors make it pop, and overall it makes a fairly abstract concept easy to grasp.
Apple: Every product carbon neutral by 2030
Another great use case for animated marketing videos is company announcements and product news.Â
This motion graphics video by Apple uses a combination of animated text and illustrations, live-action footage, and sound design.
Tips for creating your animated marketing videos
Are you inspired to create your own animated videos? To help you on your way, we’ll give you a few tips for getting started.
Start with your audience
Perhaps we’re stating the obvious. Before you begin making your video, it’s vital to understand your audience’s needs and interests. If you don’t know who your audience is, how will you create content that appeals to them?Â
It’s good to know various demographics, including:
- Age
- Gender
- Interests
- Lifestyle
- Income bracket
- Industry
- Role
A video designed to appeal to a young, unemployed demographic will differ greatly from one aimed at a professional adult audience.
Know your key message and objectives
Think about what you want to achieve with your animated video. Do you want to educate people about using your product or announce a new service you’ll be offering existing customers?
Knowing your objectives is key to planning and executing an effective animated marketing video.
Be prepared
Once you have your message and objective, you should prepare a script to communicate this. Depending on the publishing platform, shorter videos tend to work best.
Choose your video animation software
There are plenty of animation tools for creating different types of animated videos, so do some research to determine which one will suit your campaign’s objectives.
Linearity Move is a premium choice for making online ads, animated announcements, and social media posts that pop.
Make sure it sounds good
Sound design has a huge impact on how people experience video content. Your video can look amazing, but people may switch off or keep scrolling if the sound is bad.
Consider also including subtitles or animated text. There are many reasons why people might consume your content without sound:
- Hearing problems
- Public spaces or offices
- Device on silent
- Low sound quality
So, try catering to sound-on and sound-off situations for maximum reach.
Future-proof your brand messaging
If you’re not yet using animated videos in your marketing strategy, you might be one step behind the competition. We’ve seen how animated video content can benefit your brand and increase audience attention.
Animation design is on an upward trend and is a powerful tool for increased return on investment (ROI) if you spend right.
Hiring animators to create dynamic content has a long turnaround time and can be costly. But animation design tools like Maxim Tincu make it easy for seasoned graphic designers and non-designer marketers to bring stories to life.
